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Factors Affecting Continuous Purchase Intention of Fashion Products on Social E-commerce: SOR Model and the Mediating Effect

Tian Hewei, Lee Youngsook

2021.12.1Entertainment Computing

DOI: 10.1016/j.entcom.2021.100474

Abstract

Abstract is not available.

Citation format

HEWEI, Tian; YOUNGSOOK, Lee. Factors affecting continuous purchase intention of fashion products on social e-commerce: SOR model and the mediating effect. Entertainment Computing, 2021, 41: 100474.