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Applying the uses and gratifications theory to identify motivational factors behind young adult's participation in viral social media challenges on TikTok

Grace Falgoust, Emma L Winterlind, Prachi Moon, Alden J. Parker, H. Zinzow, K. Madathil

2022.6.1Human Factors in Healthcare

DOI: 10.1016/j.hfh.2022.100014

Abstract

Abstract is not available.

Citation format

FALGOUST, Grace, et al. Applying the uses and gratifications theory to identify motivational factors behind young adult's participation in viral social media challenges on tiktok. Human Factors in Healthcare, 2022.