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Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019

Said Echchakoui

2020.6.29Journal of Marketing Analytics

DOI: 10.1057/s41270-020-00081-9

Abstract

Abstract is not available.

Citation format

ECHCHAKOUI, Said. Why and how to merge scopus and web of science during bibliometric analysis: The case of sales force literature from 1912 to 2019. Journal of Marketing Analytics, 2020: 1–20.