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THE COEVOLUTION OF PLATFORM DOMINANCE AND GOVERNANCE STRATEGIES: EFFECTS ON COMPLEMENTOR PERFORMANCE OUTCOMES

J. Rietveld, Joe N. Ploog, D. Nieborg

2020.6.9Academy of Management Discoveries

DOI: 10.5465/amd.2019.0064

tlooto Summary

This research examines whether swiping direction affects adoption and also investigates the combination of swiping direction and content quality that is fluent to process and increase the likelihood of adoption.

Abstract

Multisided platforms such as Apple’s App Store and Valve’s Steam become increasingly dominant when more end users and complement producers join their ecosystems. Despite their importance to a platf...

Citation format

RIETVELD, J.; PLOOG, Joe N.; NIEBORG, D. THE COEVOLUTION OF PLATFORM DOMINANCE AND GOVERNANCE STRATEGIES: EFFECTS ON COMPLEMENTOR PERFORMANCE OUTCOMES. Academy of Management Discoveries, 2020.