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BusinessPsychology

Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry

Edward K. Y. Jung, Suna La

2020.7.31Asia Marketing Journal

DOI: 10.15830/amj.2020.22.2.19

Abstract

Abstract is not available.

Citation format

JUNG, Edward K. Y.; LA, Suna. Wear your heart on your sleeve: Exploring moral identity as a moderator across CSR authenticity, consumer admiration, and engagement in the fashion industry. Asia Marketing Journal, 2020.