You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness infl | AcademicGPT, tlooto

Abstract Digital celebrities found on social media platforms are found to be successful in endorsing brands and products, and influencing purchase intentions of their followers. However, influencers a (2021), Journal of Retailing and Consumer Services, Sokolova K. | AcademicGPT, tlooto for Academic and Research