BusinessEconomics

Marketing Opportunities and Challenges in a Changing Global Marketplace

Shuang Wu, Felipe Pantoja, Nina Krey

2020Developments in Marketing Science: Proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-030-39165-2

Abstract

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Includes the full proceedings from the 2019 AMS Annual Conference which explores how global change affects marketing strategies.

Citation format

WU, Shuang; PANTOJA, Felipe; KREY, Nina. Marketing opportunities and challenges in a changing global marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2020.