The Sustainability Advantage: The Positive Effect of a Sustainability Orientation on Online Funding Success

With the needs of social entrepreneurs being unmet or underserved by traditional capital markets, crowdfunding offers a distinct avenue for acquiring resources that may exhibit a preference for funding social entrepreneurs over commercial-only entrepreneurs. In crowdfunding, sustainability oriented ventures are more likely to successfully reach their funding targets. The congruence between the entrepreneur’s and crowd’s values, endorsements by independent third parties, and project creativity positively affect funding outcomes.