C. Gronroos
1994.8.1Australasian Marketing Journal
Abstract
Abstract is not available.
Citation format
GRONROOS, C. From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Australasian Marketing Journal, 1994, 2: 9–29.
C. Gronroos
1994.8.1Australasian Marketing Journal
Abstract is not available.
GRONROOS, C. From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Australasian Marketing Journal, 1994, 2: 9–29.