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Finding New Ways to Engage and Satisfy Global Customers

Nina Krey, Patricia Rossi

2018.11.22Developments in Marketing Science: Proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-030-02568-7

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Formato de cita

KREY, Nina; ROSSI, Patricia. Finding new ways to engage and satisfy global customers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2018.