ArtBusiness
M. Eisenman, T. Simons
2019.8.1Advances in Strategic Management
tlooto Summary
Design strategic use in industries boosts competitiveness and innovation.
Abstract
This paper highlights that the strategic use of design, a competitive pattern typically associated with creative industries, those creating and trading meanings, also characterizes industries that ...
Citation format
EISENMAN, M.; SIMONS, T. A rising tide lifts all boats: The origins of institutionalized aesthetic innovation. Advances in Strategic Management, 2019.