Open AccessPsychologyMedicine

S. Deshpande, M. Basil, D. Basil

2009.4.30Health Marketing Quarterly

DOI: 10.1080/07359680802619834

tlooto Summary

To study the phenomenon of food selection, the heath belief model was applied to predict the likelihood of healthy eating among university students, and structural equation modeling was used to investigate the validity of the HBM among 194 students.

Abstract

Abstract is not available.

Citation format

DESHPANDE, S.; BASIL, M.; BASIL, D. Factors influencing healthy eating habits among college students: An application of the health belief model. Health Marketing Quarterly, 2009, 26: 145–164.