A study on customer Behavior Towards Buy... - tlooto, The Most Powerful AcademicGPT

The study of customer behavior toward Buy Now, Pay Later (BNPL) services offered by Indian banks is timely and significant given the rapid digitization of financial services in India and the particular rise of BNPL as a consumer credit innovation. BNPL products provide an interest-free or low-interest credit option that appeals predominantly to younger, digitally savvy consumers—especially Millennials and Gen Z—and financially underserved segments, making the Indian banking sector’s entry into BNPL a critical development to examine. Key Drivers of Customer Behavior Indian consumers’ adoption of BNPL services by banks is influenced by convenience, trust in traditional financial institutions, ease and speed of approval, and the zero-interest repayment period. These features reduce the friction usually associated with conventional credit products such as credit cards. Trust is a crucial factor with bank-led BNPL, as banks have established reputations and regulatory oversight, which tend t