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Research on Determinants of E-Fuel and EV Vehicle Preference The transition towards sustainable transportation is a pivotal aspect of addressing global climate change and reducing greenhouse gas emissions. In this context, understanding the determinants of consumer preference between e-fuels and electric vehicles (EVs) is essential for crafting effective policies and business strategies. This literature review delves into various factors influencing consumer choices, highlighting insights from recent research. Electric vehicles have emerged as a prominent solution due to their potential for zero emissions and technological advancements. Key determinants for EV preference include environmental consciousness, technological innovation, and economic incentives. Consumers with heightened environmental awareness are more likely to favor EVs, drawn by their low emissions profile and contribution to reducing air pollution [1][5]. Technological improvements, such as advancements in battery life