SSCIQ1
Marketing Intelligence & Planning
EMERALD GROUP PUBLISHING LTD
Marketing Intelligence & Planning is an academic journal published by EMERALD GROUP PUBLISHING LTD. Identifiers: ISSN 0263-4503, eISSN 1758-8049. Indexed in SSCI. Metrics: JIF 5.4. Subject areas: BUSINESS. tlooto lists 2,056 papers from this journal.
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Journal profile
- ISSN
- 0263-4503
- eISSN
- 1758-8049
- Abbreviation
- MARK INTELL PLAN
- Publisher
- EMERALD GROUP PUBLISHING LTD
- Country
- -
Web of Science categories
SSCIBUSINESS
Scopus ASJC categories
No ASJC category data available.
Keywords
Business
Papers in this journal
Recent papers
- Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis
2026
- The direct and interactive effects of justice on channel performance
2026
- When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops
2026
- Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy
2026
- Pricing analysis and coordination of a dual-channel supply chain considering online reviews and in-store service
2026
Most cited papers
- The effect of electronic word of mouth on brand image and purchase intention
2012 · 1,006 citations
- Opportunities for green marketing: young consumers
2008 · 1,001 citations
- Instafamous and social media influencer marketing
2019 · 737 citations
- SME marketing in practice
2001 · 682 citations
- Green branding effects on attitude: functional versus emotional positioning strategies
2005 · 592 citations