SCOPUS
Journal of Promotion Management
Taylor & Francis, United Kingdom
Journal of Promotion Management is an academic journal published by Taylor & Francis (United Kingdom). Identifiers: ISSN 1049-6491. Indexed in SCOPUS. Metrics: CiteScore 6.1, SJR 0.849, SNIP 1.04. tlooto lists 1,102 papers from this journal.
CiteScore
6.10
Scopus citation metric
SJR
0.849
SCImago rank
SNIP
1.04
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1049-6491
- eISSN
- -
- Abbreviation
- -
- Publisher
- Taylor & Francis
- Country
- United Kingdom
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1406 Marketing
Papers in this journal
Recent papers
- Promoting Sustainability Through AI Chatbots: The Role of Trust and Engagement in Shaping Consumer Behavior
2026 · 3 citations
- Mapping Social Media Influence on Green Packaging Choices in Cosmetics: Measurement of Purchase Intention and Mediating Role of eWOM
2026
- A Moderated Mediation Model of Moral Reasoning Strategies and Political Ideology: Brand Activism Context
2026
- Product Placement and Paradoxical Identification: The Effect of Villains on Consumer Attitude and Behavior
2026
- What Drives Engagement with Branded Memes? A Mixed-Methods Investigation of Psychological Mechanisms
2026
Most cited papers
- Media
2006 · 1,364 citations
- The Protective Powers of Crisis Response Strategies
2006 · 429 citations
- Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility
2020 · 295 citations
- Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding
2013 · 232 citations
- The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands
2017 · 185 citations