SCOPUS
Micro and Macro Marketing
Il Mulino publishing house, Italy
Micro and Macro Marketing is an academic journal published by Il Mulino publishing house (Italy). Identifiers: ISSN 1121-4228, eISSN 2612-2073. Indexed in SCOPUS. Metrics: CiteScore 0.5, SJR 0.118, SNIP 0.06. tlooto lists 616 papers from this journal.
CiteScore
0.50
Scopus citation metric
SJR
0.118
SCImago rank
SNIP
0.06
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1121-4228
- eISSN
- 2612-2073
- Abbreviation
- -
- Publisher
- Il Mulino publishing house
- Country
- Italy
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1406 Marketing
Papers in this journal
Recent papers
- The Communication of Circular Value Propositions: The Role of Digital Touchpoints in the Customer Decision Journey
2021 · 2 citations
- Verso un’economia sostenibile: la prospettiva del marketing
2021
- Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption
2021
- «Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products
2021
- Digital Technology in the Retail Electric Power Market: State of the Art and Further Challenges
2021 · 1 citations
Most cited papers
- The Ethics of Influence. Government in the Age of Behavioral Science
2017 · 159 citations
- Esperienze di consumo e marketing esperienziale: radici diverse e convergenze possibili
2003 · 26 citations
- Le imprese familiari
2014 · 22 citations
- Understanding customer brand engagement behaviors in today's interactive marketplace
2011 · 20 citations
- Brand engagement vs. brand attachment: which boundaries?
2011 · 17 citations