SCOPUS
Journal of Interactive Advertising
Taylor & Francis, United Kingdom
Journal of Interactive Advertising is an academic journal published by Taylor & Francis (United Kingdom). Identifiers: eISSN 1525-2019. Indexed in SCOPUS. Metrics: CiteScore 7.5, SJR 1.885, SNIP 1.31. tlooto lists 445 papers from this journal.
CiteScore
7.50
Scopus citation metric
SJR
1.885
SCImago rank
SNIP
1.31
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- -
- eISSN
- 1525-2019
- Abbreviation
- -
- Publisher
- Taylor & Francis
- Country
- United Kingdom
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1406 Marketing3315 Communication
Papers in this journal
Recent papers
- Persuasive Power of Emotive AI: A Moderated–Mediation Model of Consumer Well-Being via Enjoyment and Autonomy
2026
- What Makes Lil Miquela and Lu Do Magalu Viral? Anthropomorphism of Virtual Influencers on Social Media
2026
- Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
2026
- When Old Is Not Gold: The Interactive Effect of Brand Age and AI Disclosure on Ad-Clicking Interest
2026
- Which Ad Do You Want to View First? The Customization of In-Stream Ad Sequence
2026
Most cited papers
- Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
2019 · 2,317 citations
- Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
2017 · 759 citations
- Exploring Consumer Motivations for Creating User-Generated Content
2008 · 750 citations
- Measuring Motivations for Online Opinion Seeking
2006 · 735 citations
- Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
2013 · 519 citations