SCOPUS
Journal of Marketing Analytics
Springer Nature, Switzerland
Journal of Marketing Analytics is an academic journal published by Springer Nature (Switzerland). Identifiers: ISSN 2050-3326, eISSN 2050-3318. Indexed in SCOPUS. Metrics: CiteScore 6.1, SJR 0.787, SNIP 1.49. tlooto lists 748 papers from this journal.
CiteScore
6.10
Scopus citation metric
SJR
0.787
SCImago rank
SNIP
1.49
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 2050-3326
- eISSN
- 2050-3318
- Abbreviation
- -
- Publisher
- Springer Nature
- Country
- Switzerland
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1406 Marketing1408 Strategy and Management1804 Statistics2001 Economics
Papers in this journal
Recent papers
- Sustainable value creation in global marketing decisions: a systematic PRISMA review of PROMETHEE applications
2026
- Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial
2026 · 1 citations
- Contextualizing the net promoter score: a multilevel analytics model of private label intensity as a loyalty amplifier
2026
- From agility to advocacy: exploring how gender moderates the impact of social media agility on brand trust and influencing behavior
2026
- How exchange sensitive consumers accept shrinkflation: exploring the moderating role of psychological inflexibility through cognitive appraisals
2026
Most cited papers
- Partial least squares structural equation modeling using SmartPLS: a software review
2019 · 768 citations
- Predictive analytics: The power to predict who will click, buy, lie, or die
2013 · 396 citations
- Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019
2020 · 361 citations
- Cutoff criteria for overall model fit indexes in generalized structured component analysis
2020 · 313 citations
- A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis
2021 · 241 citations