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The COVID-19 pandemic significantly disrupted Tamil cinema, triggering profound and multifaceted transformations in production, distribution, thematic content, audience behavior, and industry economics. A robust analysis of these changes, rooted in quantitative data supported by qualitative insights, reveals how Kollywood adapted rapidly to the constraints and opportunities of the pandemic era, reshaping the contours of Tamil cinema for the post-pandemic future. Production and Distribution Shifts The immediate effect of the pandemic included steep declines in film production and theatrical releases, with Tamil film releases dropping from 171 in 2019 to just 69 in 2020. This contraction was accompanied by a strategic pivot towards digital and direct-to-OTT (over-the-top) releases, which surged by over 400% between 2020 and 2021. OTT platforms like Amazon Prime and Netflix dramatically expanded their market share in Tamil Nadu, with combined subscriptions for Tamil content quadrupling du