SSCIQ1
Journal of Product and Brand Management
EMERALD GROUP PUBLISHING LTD
Journal of Product and Brand Management is an academic journal published by EMERALD GROUP PUBLISHING LTD. Identifiers: ISSN 1061-0421, eISSN 2054-1643. Indexed in SSCI. Metrics: JIF 5.7. Subject areas: BUSINESS, MANAGEMENT. tlooto lists 1,888 papers from this journal.
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Journal profile
- ISSN
- 1061-0421
- eISSN
- 2054-1643
- Abbreviation
- J PROD BRAND MANAG
- Publisher
- EMERALD GROUP PUBLISHING LTD
- Country
- -
Web of Science categories
SSCIBUSINESS, MANAGEMENT
Scopus ASJC categories
No ASJC category data available.
Keywords
Business | Management
Papers in this journal
Recent papers
- Understanding the cascade effect: the role of emotions in opportunistic product recall outcomes
2026
- Unpacking negative brand engagement: the role of brand and chatbot expectation violation
2026
- Local brand preference under global mobility: identity-related orientations and social categorization effects
2026
- Crafting a legacy: the integral role of product design and sustainability in luxury furniture brand heritage
2026
- What the app? A 17-country study of apps’ effectiveness for brand lift
2026
Most cited papers
- The measurement and dimensionality of brand associations
2000 · 1,122 citations
- Consumer engagement in online brand communities: a social media perspective
2015 · 1,088 citations
- An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty
1993 · 1,008 citations
- Does brand trust matter to brand equity
2005 · 978 citations
- Are brands forever? How brand knowledge and relationships affect current and future purchases
2006 · 922 citations