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INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
INDERSCIENCE ENTERPRISES LTD, United Kingdom
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING is an academic journal published by INDERSCIENCE ENTERPRISES LTD (United Kingdom). Identifiers: ISSN 1477-5212, eISSN 1741-8100. Indexed in SCIE, SCOPUS. Metrics: JIF 1.9, CiteScore 3.1, SJR 0.454, SNIP 0.63. Subject areas: BUSINESS. tlooto lists 642 papers from this journal.
CiteScore
3.10
Scopus citation metric
SJR
0.454
SCImago rank
SNIP
0.63
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1477-5212
- eISSN
- 1741-8100
- Abbreviation
- INT J INTERNET MARK
- Publisher
- INDERSCIENCE ENTERPRISES LTD
- Country
- United Kingdom
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1406 Marketing
Papers in this journal
Recent papers
- Influencer marketing and health repercussions: a literature review on the impact of influencers on eating behaviour and body self-perception
2026
- Fostering word-of-mouth through consumer app engagement in the banking industry
2026
- The mediating role of online repurchase intention in stimulating the relationship between e-satisfaction, e-WOM, e-trust and e-loyalty
2026
- A bibliometric analysis of historical background and future avenues for the spillover effect of electronic word of mouth on purchase intention
2026
- Influence of advertisement on buying behaviour and brand loyalty through brand awareness of consumers in rural areas with moderating effect of perceived quality
2026
Most cited papers
- Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses
2004 · 140 citations
- e-WOM: the effects of online consumer reviews on purchasing decisions
2012 · 100 citations
- Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance
2012 · 96 citations
- Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model
2015 · 91 citations
- Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
2015 · 86 citations