SSCISCOPUSQ1
Journal of Marketing for Higher Education
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, United Kingdom
Journal of Marketing for Higher Education is an academic journal published by ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD (United Kingdom). Identifiers: ISSN 0884-1241, eISSN 1540-7144. Indexed in SSCI, SCOPUS. Metrics: JIF 2.1, CiteScore 8.1, SJR 0.635, SNIP 1.87. Subject areas: BUSINESS, EDUCATION & EDUCATIONAL RESEARCH. tlooto lists 667 papers from this journal.
CiteScore
8.10
Scopus citation metric
SJR
0.635
SCImago rank
SNIP
1.87
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 0884-1241
- eISSN
- 1540-7144
- Abbreviation
- J MARK HIGH EDUC
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Country
- United Kingdom
Web of Science categories
SSCIBUSINESS, EDUCATION & EDUCATIONAL RESEARCH
Scopus ASJC categories
1406 Marketing3304 Education
Keywords
Business | Education & Educational Research
Papers in this journal
Recent papers
- From governance metrics to market signals: a sustainability-aligned Balanced Scorecard for private higher education groups
2026
- Strengthening student recruitment success through a recruiter behavior training program: working on informativeness and affective delivery
2026
- What you see is what you get: a university website eye-tracking analysis
2026
- Sustainability, rankings and legitimacy: tools of competitive advantage for academic and social efficiency in higher education institutions
2026 · 3 citations
- Going Green online: how higher education institutions use Instagram to communicate sustainability
2026
Most cited papers
- Key Factors Influencing Student Satisfaction Related to Recruitment and Retention
2001 · 684 citations
- Education as Service: The Understanding of University Experience Through the Service Logic
2009 · 294 citations
- Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality
1998 · 279 citations
- Co-creation in higher education: towards a conceptual model
2018 · 261 citations
- Marketing for Higher Education: A Relationship Marketing Approach
2008 · 229 citations