SSCISCOPUSQ2
Journal of Brand Management
PALGRAVE MACMILLAN LTD, United Kingdom
Journal of Brand Management is an academic journal published by PALGRAVE MACMILLAN LTD (United Kingdom). Identifiers: ISSN 1350-231X, eISSN 1479-1803. Indexed in SSCI, SCOPUS. Metrics: JIF 4.1, CiteScore 10.1, SJR 1.514, SNIP 1.89. Subject areas: BUSINESS, MANAGEMENT. tlooto lists 1,975 papers from this journal.
CiteScore
10.10
Scopus citation metric
SJR
1.514
SCImago rank
SNIP
1.89
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1350-231X
- eISSN
- 1479-1803
- Abbreviation
- J BRAND MANAG
- Publisher
- PALGRAVE MACMILLAN LTD
- Country
- United Kingdom
Web of Science categories
SSCIBUSINESS, MANAGEMENT
Scopus ASJC categories
1406 Marketing1408 Strategy and Management
Keywords
Business | Management
Papers in this journal
Recent papers
- Rightsizing brand names: the effects of brand name length on brand name attitude and recognition
2026
- Inter-brand competition and intra-brand cannibalization in the automotive industry: its impact and the moderating role
2026
- Phonetic, semantic, and phono-semantic methods of brand name translation: an eye-tracking study on Chinese consumers’ perception
2026
- Newsjacking and LGBTQIA+ advertising: Gender differences and the mediating role of brand integrity
2026
- Assessing CSR initiatives: towards the development of a net benefits scorecard
2026
Most cited papers
- ‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’
1993 · 3,508 citations
- Country as brand, product, and beyond: A place marketing and brand management perspective
2002 · 1,967 citations
- Measuring perceptions of brand luxury
2004 · 1,602 citations
- The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation
2000 · 1,459 citations
- The employer brand
1996 · 1,412 citations